BANKERS OFTEN LEND MONEY ON CHARACTER, BUT SELDOM ON REPUTATION ALONE, FOR THEY HAVE LEARNED THAT NOT ALL REPUTATIONS ARE DESERVED.

When considering a loan, a banker attaches great importance to three things: the borrower’s ability to repay the loan, the borrower’s credit history, and the borrower’s character. The first two considerations can be calculated mathematically; the third requires judgment and experience. Prudent bankers have learned that persons of character are always a good risk because they take their obligations seriously while those who spend their resources on the trappings of success should be avoided at all costs. Protect your good reputation as you would protect your home, your investments, and your life. Once shattered, a good reputation can only be regained by those who have developed the courage and willpower to persevere in the face of great odds.

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REMEMBER, YOU CAN PLACE UNDER OBLIGATION TO YOU ANYONE YOU CAN INDUCE TO ACCEPT FAVORS FROM YOU.

It is a very basic human characteristic that we tend to respond to others in the same way they treat us. They will always remember the kindness you extended, and someday when you need it most, help will appear from a totally unexpected source. The kindness and courtesies you extend to others need not be large and expensive. A kind word, a friendly greeting, or assistance with a favorite project lets others know that you care enough about them to lend a helping hand. When you help another cheerfully and enthusiastically without asking for anything in return, the law of compensation places that person in your debt. You have made a friend who is now interested in your success.

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BANKERS OFTEN LEND MONEY ON CHARACTER, BUT SELDOM ON REPUTATION ALONE, FOR THEY HAVE LEARNED THAT NOT ALL REPUTATIONS ARE DESERVED.

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When considering a loan, a banker attaches great importance to three things: the borrower’s ability to repay the loan, the borrower’s credit history, and the borrower’s character. The first two considerations can be calculated mathematically; the third requires judgment and experience. Prudent bankers have learned that persons of character are always a good risk because they take their obligations seriously while those who spend their resources on the trappings of success should be avoided at all costs. Protect your good reputation as you would protect your home, your investments, and your life. Once shattered, a good reputation can only be regained by those who have developed the courage and willpower to persevere in the face of great odds.

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