No civilization based upon the unjust treatment of its people has
ever endured. A tyrant may force the co-operation of others for a time,
but that power is never sustained. Only when people are accorded the
respect they deserve do they willingly create and maintain successful
organizations and societies. When you build a company or an organization
based on fairness and justice for every member, you have built a power
that will long endure.
The best way to secure the commitment and unending co-operation of others
is through the simple application of the Golden Rule. It is the most
successful and long-lasting management theory ever developed. When you
treat others as you would like to be treated were you in their
situation, you will inspire loyalty and enthusiastic co-operation. Set
high standards for yourself and others, treat them well, let them do
their jobs, and they will perform miracles for you.
