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Arousing others is easy if you don’t care what kind of action you
inspire. If you wish to create a positive response in others, you do so
by example and through the art of gentle persuasion, not by daring them
to attack. When you work with others, concentrate on their positive
attributes, not on the things they dislike or fear. When you take the
time to get to know your associates, to learn about their hopes, dreams,
and aspirations, you can determine what motivates them. You can then
show them how they can align their goals with yours to work together for
your mutual advantage. When you do, everybody wins.
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